Hi! I'm Omer. I'm a product and design consultant (and nerd).

Wix - Head of Product, Customer Care

I joined Wix as Head of Product for the Customer Care organization. We were a unique team: a large product and R&D group that worked alongside a huge customer care workforce who used our products daily. Together, we aimed to make customer care one of the reasons people choose Wix, and stay with Wix.

We custom-built Wix's Help Center, Chatbot, and all of the internal tools for content management, user routing, and support for agents during live sessions. All this happened right as generative AI was starting to become useful.

As Head of Product, I was part of the organization's leadership team and managed our Product Managers, UX Designers, and Conversational Writers. I focused on improving the team's structure, strengthening connections between our different products and teams, and helping my reports tackle their individual challenges as they grew in their roles.

Bezalel Academy - Faculty

I returned to Bezalel's Visual Communications department as faculty. I started by teaching an introductory HTML/CSS course and serving as teaching assistant to Gila Kaplan—probably my favorite professor from my student days—in her Book Design course.

More recently, I developed and have been leading a new interdisciplinary course where design students from Bezalel collaborate with computer science students from Hebrew University to plan, design, and build products for non-profit organizations. This course is a hectic, one-semester sprint and it's the most fun I've had at work in a while.

I also joined the Master's program faculty, teaching a course on the relationships between technology, design, government institutions, and underground culture.

Google - Material Design Product Manager

My last role at Google was as the Product Manager on the Material Design team. Being a part of this talented team and spending my time trying to improve relationships between designers and developers was a dream job.

I joined the team to kick off a complete overhaul of Google Fonts, including both the user-facing website as well as a series of improvements to the library of open-source fonts. Following that, I worked on a new version for the Material.io website as well as the tools we created ahead of the “Material Theming” launch at Google I/O, and on the Google Design website.

Google Docs - Product Manager

I moved to New York to be a Product Manager for Google Docs. The project I'm most proud of at Docs was the automatic Document Outline—which helps users navigate long documents by automatically generating a clickable "table of contents" beside the doc itself. I also worked on improving international support (including right-to-left languages) and built new document templates.

Docs is one of my all-time favorite products, I'm proud to have worked on it, and the Docs team was an outstanding example of the benefits you get from building respectful relationships between Engineers, UXers, and PMs.

Google Play - Product Manager

I moved to California to be a Product Manager on the Google Play team, focusing on Discovery across the different categories on Play. This was an early opportunity to learn about machine learning and ranking algorithms.

This was my first proper Google role, and I was surrounded by incredibly professional and impressive people. One key lesson: my manager showed me the value of setting aside dedicated 1:1 time just for career development and work/life balance discussions—something I later implemented as a manager myself.

Waze - Product & UX Lead

I started working at Waze as a freelancer, when I was in my third year at Bezalel. At the time, Waze was a small startup, and my first project was to plan a complete overhaul of the iOS app’s UX. Once launched, we saw an overnight success - the new version had 2x daily downloads, even though no new features were added (finally - actual proof that design matters).

After a few years of freelancing, I joined the company as the Product & UX lead. My job included both high-level planning of roadmaps and features, and day-to-day guidance of other PMs, designers and engineers. I touched each and every feature leading up to our acquisition by Google. Our team grew significantly, but going to work felt like hanging out with my best friends every day.

BaconOppenheim - Interactive Designer

Straight out of Bezalel, I joined a small interactive-design studio named BaconOppenheim. Dani and Hovav, who run the studio, built a great little team of designers-that-code and developers-that-care-about-design, and together we worked on projects that were truly state-of-the-art, for clients like Google, the Israel Museum and Face.com.

Bezalel Academy - Visual Communication Design

After studying Industrial Engineering at Tel Aviv University for almost 2 years, I realized I’m bored, quit university, and moved to Jerusalem to study at the Visual Communications department at Bezalel Academy of Arts and Design. Probably one of the best decisions of my life - I had an absolutely wonderful, difficult, exciting 4 years there.

As part of this, I was accepted into the student exchange program and moved to New York to study at Parsons for a semester. While there, I interned at Boxee and participated in the EyeWriter collab. My Final Project at Bezalel was a long-form blog named From Points to Pixels that examined Hebrew type design and its shift from print to the web.

Early Internet Projects

In the early internet days, I built a website named uhm.nu/incorporated, where 30ish people posted content for 7 years. It's in Hebrew and it started before they were called "blogs".

I was also in the Swankarmy, where I got to know some of the most talented people I know to this day.